How does gamification in marketing work? ✍️ Word Count — 1,000+ Graphics Alternate Titles What is gamification marketing? When games come to mind, the stereotypical image of a teenage boy hunched in his room playing video games pops up for most of us. But with the rise of gamification marketing campaigns in the recent years, […]

How Shopping Malls like 313@somerset and Vivocity Attracted Crowds through a Cash Hunt TLDR Featured Statistics Our Clients 💡 Stellar Ace is the retail and media subsidiary of the SMRT Experience, which is in turn a division of Singapore’s public transport operator the SMRT Corporation. 💡 Singapore Sports Hub is a sports and recreation district […]

How Grab drew 100,000 players outdoors to plant virtual seeds and take Grab rides Graphics A simple, addictive cycle of planting seeds → evolving them → receiving points → taking rides → (repeat) TLDR Key Statistics Our Client 💡 Grab is Southeast Asia’s leading superapp, providing everyday services like deliveries, mobility, financial services, and more. […]